A small boy’s plan to open a lemonade stand is the subject of a five-and-a-half-minute video that promotes a bank’s small business loans. “Lemonaire,” shot in a Sacramento suburb, features footage inside and outside the boy’s home and at the bank where a friendly banker approves the venture.
Credits
Agency: Creature Creative Directors: Matt Peterson, Jim Haven; Art Director: Lara Papadakis; Copywriter: Justin Galvin; Broadcast Producer: Karri McGough; Print Producer: Amy Swanson; Account Executives: Steve Hawley, Justyn Freeman; Designer: Jonathan Harris Production Company: Teak Motion Visuals Director: Dave Laden; Director of Photography: Cliff Traiman; Executive Producer: Greg Martinez; Line Producer: Ynze Bijl; Editor, Sound Designer, Mixer: Seagan Ngai; Producer: Lisa Falvo Music: Rumble Fish Artist: Ming + FS
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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