A viral video for Tostitos, created by Element 79 and produced by Mekanism, presents the snack chip as fun, which makes it a target of the National Organization for Legislation Against Fun. The video stars the NOLAF director, who identifies fun things he wants to get rid of, including Tostitos. The film was shot with a Panasonic VariCam.
Credits
Agency: Element 79 Partners Todd Crisman, group creative director; Dennis Ryan, executive creative director; Max Stinson, creative director/ad; Jim Paul, creative director/cw; Katie Juras, producer; John Noble, head of production; Kevin Mulroy, copywriter; Mike Lyons, art director; Lisa Groot, vp, management director; Jill Holmstrom, account director Production Company: Mekanism Tommy Means, director; Peter Rhoads, creative director; Velvy Appleton, exec producer; Lindsay Fa, producer; Andy Lilien, dp; David Daugherty, art director; Chris Aysta, wardrobe stylist; Mike Cavanaugh, TM Faversham, Caitlin Parker, editors; Richard Krolewicz, Emmet Feldman, design/graphics; Jeremy Leeds, interactive producer; Jamal Berkeley, Dave Cole, technology developers; Marcelo Viana, interactive designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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