“Iredell,” an animated video ad for Sprint’s Nextel Direct Connect, tells the story of a man who falls in the forest and uses the Nextel technology to call for help. Created by Goodby, Siverstein & Partners and produced by Superfad, the video combines infographics, which provide statistical information about the story, with entertaining elements, like a 500 pound bear holding a knife and fork, to eat the man in the woods if he hadn’t been rescued. The main animated images were created with Maya with After Effects used used for layering the infographics.
Credits
Agency: Goodby, Silverstein & Partners Rich Sliverstein, co-chairman, creative director; Christian Haas, Franklin Tipton, creative directors; Paul Stechschulte, group, associate creative director; Rudi Anggono, Shane Fleming, art directors; Will Elliott, Larry Corwin, copywriters; Josh Reynolds, executive producer; Rob Sondki, producer Production Company: Superfad Kevin Lau, director; Kevin Batten, ep; Danielle Hazan, producer; Justin Leibow, creative director; Will Johnson, art director; Kevin Lau, Will Johnson, Dylan Spears, Andy Kim, Glen Suhy, Ian Mankowski, Ergin Kuke, designers/animators
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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