“Iredell,” an animated video ad for Sprint’s Nextel Direct Connect, tells the story of a man who falls in the forest and uses the Nextel technology to call for help. Created by Goodby, Siverstein & Partners and produced by Superfad, the video combines infographics, which provide statistical information about the story, with entertaining elements, like a 500 pound bear holding a knife and fork, to eat the man in the woods if he hadn’t been rescued. The main animated images were created with Maya with After Effects used used for layering the infographics.
Credits
Agency: Goodby, Silverstein & Partners Rich Sliverstein, co-chairman, creative director; Christian Haas, Franklin Tipton, creative directors; Paul Stechschulte, group, associate creative director; Rudi Anggono, Shane Fleming, art directors; Will Elliott, Larry Corwin, copywriters; Josh Reynolds, executive producer; Rob Sondki, producer Production Company: Superfad Kevin Lau, director; Kevin Batten, ep; Danielle Hazan, producer; Justin Leibow, creative director; Will Johnson, art director; Kevin Lau, Will Johnson, Dylan Spears, Andy Kim, Glen Suhy, Ian Mankowski, Ergin Kuke, designers/animators
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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