A video that runs on www.want2bsquare.org, which promotes Scion’s square-shaped xB, shows small square-headed figures in a Romanian mental hospital. The key to the production was shooting the small headed images which was done with prosthetics and CG elements. The actors’ natural heads were painted out and replaced with the real background taken from a plate shot, and facial features were added in post production with CG.
Agency: ATTIK Group Creative Director: Simon Needham; Creative Director: Wayne Hanson; Copywriter: Andrew Beach; Account Director: Charlie Adams; Senior Producer: Michele Morris; Producer: Jay Cortez Production Company: Outsider USA Director: James Rouse; Director of Photography: Simon Chaudoir; Executive Producer: Jonathan Ker; Line Producer: Gareth Francis; Foreign Production Service Company: Moonlighting (Romania) Editorial: Cake Editor Bob Mori; Editorial Assistant: Brian James; Executive Producer: Tatiana Derovanessian; Producer: Patty Gaskey
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
