Rolling Rock’s Moonvertising campaign features a video ad that shows a laser beam affixing a Rolling Rock logo to the moon. The spot, created by Goodby Silverstein & Partners, San Francisco, and produced by Tool of North America, Santa Monica, Calif. features a series of visual gags, in which the laser beam hits a satellite, is deflected earthward and zaps the Egyptian pyramids, Easter Island statue heads and other international icons. The spot was produced with the laser beam done in post with low tech explosions shot on plates with stock footage of Easter Island and the other scenarios.
Credits
Agency: Goodby Silverstein & Partners Jeff Goodby, creative director; Rudy Angono, art director; Larry Corwin, copywriter; James Horner, agency producer; Timothy Plain, sound designer Production Company: Tool of North America Geordie Stephens, director; James Kneist, dp; Gayleen Sharon, line producer; Jennifer Siegel, Brian Latt, executive producers Editorial: barbary coast Bob Spector, Ian Montgomery, editors; Kristen Jenkins, exec. producer Visual Effects: Spy Post Digital Darren Orr, vfx supervisor; Lori Joseph, exec. producer Audio: Crescendo! Studios Craig Helmholz, mixer
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
