The campaign to promote the national expansion of Pacifico Beer features a series of viral films shot in Mexico, including “Underwater Cenotes,” lensed in one of the Yucatan’s mystic sinkholes. Creature, the agency that created and produced the film, shot locals and Argentinian expats swimming underwater with a vintage Super 8 camera. A variety of styles were employed, including some blurry, out-of-focus shots that added character to the film.
Credits
Agency: Creature Matt Peterson, Jim Haven, creative directors; Lara Papadakis, art director; Justin Galvin, Jim Haven, copywriters; Jenn Pennington, broadcast producer; Michael Dwyer, print producer; Steve Hawley, account director; Beth Randloph, Nathan Ramerman, account executives; Ramon Vasquez, designer Production Company: Creature Jim Haven, director, dp; Jenn Pennington, executive producer; Jodi Plasterer, Chris Ophoven, editors Audio: Pure Audio Scott Weiss, mixer
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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