The campaign to promote the national expansion of Pacifico Beer features a series of viral films shot in Mexico, including “Underwater Cenotes,” lensed in one of the Yucatan’s mystic sinkholes. Creature, the agency that created and produced the film, shot locals and Argentinian expats swimming underwater with a vintage Super 8 camera. A variety of styles were employed, including some blurry, out-of-focus shots that added character to the film.
Credits
Agency: Creature Matt Peterson, Jim Haven, creative directors; Lara Papadakis, art director; Justin Galvin, Jim Haven, copywriters; Jenn Pennington, broadcast producer; Michael Dwyer, print producer; Steve Hawley, account director; Beth Randloph, Nathan Ramerman, account executives; Ramon Vasquez, designer Production Company: Creature Jim Haven, director, dp; Jenn Pennington, executive producer; Jodi Plasterer, Chris Ophoven, editors Audio: Pure Audio Scott Weiss, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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