A PSA for Olay to support Skin Awareness Month in May, is a 1:22 film shot on the streets of New York, where a man strips to his underpants for a skin exam. The film was created by Saatchi & Saatchi. Bicoastal/international Believe Media was the production company. The spot focuses on the two main characters and the passersby, whose smiles and casual reactions are typical New York. Four cameras were used to shoot the main characters and the pedestrians, including a hidden camera in the doctor’s office area shooting out.
Credits
Production Company: Saatchi & Saatchi/NY,Believe Media Creative Directors: Beverly Okada, Tony Granger; Copywriter: Vanessa Fortier; Art Director: Cynthia Harrli; Agency Producer: Peter Ostella,Director: Whitey McConnaughy; EP: Gerard Cantor Editorial: Company X Editor: Barry Miller; Assistant Editor: Rob Mead; EP: Rachelle Way Sound Design: Sugarbox/NY Sound Designer: Jeff Slutx
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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