The :45 video from R/GA/New York and Stardust Studios, a bicoastal design-animation studio, celebrates the 25th anniversary of the Nike Air Force shoe with a modern history of basketball from the ’80s to the present. Product photography from the past is used instead of live action footage and animated to create the colorful visuals, with narration by hi-hop artist Rakim.
Credits
Agency: R/GA, London and New York Creative Director: Joseph Cartman; Art Director: Steve Caputo; Producer: Chaz Mee; Associate Producer: Ronelle St. Luc Production Company: Stardust Creative Director: Jake Banks; Art Director: Justin Blyth; Producer: Lisa Pierce; 3D Artists: Justin Blyth, Bill Bak, Clint Chang Music: Expansion Team Producer: Amy Kindred; Producer: Shelly Bajorek; Composers, Creative Director: Alex Moulton; Composer: Mike Genato (G:Neu)
The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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