Nike Asia Pacific is promoting the Nike Zoom Kobe III shoe with a video ad featuring motion graphics elements that can be clicked for additional content, which consist of interviews with Kobe Bryant about his playing strategy. The one-minute and twenty-three-second video, created by AKQA/San Francisco and produced by Form/Los Angeles, serves up the interview segments after viewers click on graphic elements, such as “My Split & Drive.” The film was created in Flash and finished in After Effects.
Production Company: FORM,akqa Jesse Dylan, director; Craig Rodgers, Rossi Cannon. executive producers; Rolf Kesterman, dp; Dawn Iacino, producer ,Neil Robinson, creative director; Steve Tornello, senior writer; Caio Lazzuri, art director; Charles Duncan, senior developer; Antti Kupila, Austin Ellis, flash developers; Chris Conrad, Simon Jefferson, Angelina Muffelletto, Andrea Bustabade, producers; Jonathan Yuen, designer; Richard Devine, sound design;
Hoj Jomehri, senior motion graphics designer
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read More
