To introduce a new version of the Nestle’s Kit Kat bar, JWT/Paris has launched a campaign that starts with a two- minute and 50-second animated 3D video, produced by Akama Studio/Paris, which is repped by Wanda Productions/Paris. A young frazzled office worker takes a break and munches on a Kit Kat bar, which propels him to ride an elevator to the top of the building, which provides an inspirational glimpse of the edge of the universe. The hand-drawn animation was rendered into film using Maya, Max, After Effects and Zbrush.
Credits
Agency: JWT/Paris Ghislain de Villoutryes, creative director; Xavier Beauregard, art director; Hadi Hassan, copywriter; Yan-Gael Cobigo, assistant art director; Elisabeth Boitte, tv producer Production Company: Akama Studio Francois Rimasson, David Fourrage, Frederic Din Ebongue, Kevin Albert, Alexis Dumas Leon Berrel, modeling; Remi Kozyra, Helder Pereira, Guillaume Dhont, Francois Laurnet, Thibault Pluvinage, animation; Remi Kozyra, set up; Maxime Luere, Leon Berelle, lead 3D; Leon Berelle, Maxime Luere, Pierre Gobilliard, Ludovic Vignaud, Alexandre Ada, compositing
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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