A :30 TV/Web spot based on a YouTube video promotes Mountain Dew MDX as a beverage that promotes sharp thinking by asking a question about the video that is answered at the brand’s website www.Staysharp.tv.
Credits
Agency: BBDO New York Chief Creative Officers: David Lubars/Bill Bruce; Creative Director: Peter Kain;
Copywriter: Peter Kain; Creative Director: Gianfranco Arena; Art Director: Gianfranco Arena; Exec. Producer: Amy Wertheimer; Asst. Producer: Melissa Stallings; Exec. Music Producer Loren Parkins
Editorial: PS 260 Editor: JJ Lask Visual Effects: Spontaneous Managing Director: Brian Mitchell; Head of Production: Bennett Lieber; Assoc. Producer: Stephanie Shen; Designer/Animator:Chase Massengill; VFX Creative Director:John Leamy
Sound Design: Amber Music Sound Designer: Bill Chesley
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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