“Accepted,” a viral film for Monroe Shocks and Struts, created by Cramer-Krasselt and produced by SOLdesignfx, focuses on a young squirrel, whose college acceptance is threatened when he is almost hit by a car (which fortunately has up-to-date shocks that enable a quick stop). This film was shot was stuffed squirrels in HD with a prime lens package for depth of field and narrow focus so the backgrounds fell off and became soft, to get a cinematic feel.
Credits
Agency: Cramer-Krasselt Brian Ganther, creative director; Jason Ziehm, copywriter; Tony Maurer, art director; Kelly Vogt, Justin Happel, account executives; Dinah Goris, producer Production Company: SOLdesignfx John Dingfield, director; Max Miller, dp Editorial: Cutters John Dingfield, editor; Charles Moore, editorial assistant; Patrick Casey, editorial producer; Todd Whatley, graphic designer; Megan Maples, post producer/line producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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