Microsoft’s Genuine Fact Files, a worldwide campaign to combat software counterfeiting and increase awareness of software licensing issues, is being bolstered by a series of animated videos, including “Suspicious Cargo,” which tells the story of a company plagued by counterfeit software.
The film incorporates Maya, After Effects and Flame to add visual effects to the animation that make it look almost like a film, especially during the first scene when the rippling water establishes the tone.
Credits
Agency: DDB/Seattle Creative Director: Jim Cowles; Copywriter: Keith Anderson; Art Director: Troy Brock; Producer: Jarrid Bealey Production Company: Gasket Studios Limited Designer/VFX Director: Greg Shultz; Animators: Justin Greiner, Dan Helgemoe, Nate Dorn, John Zilka, Ben Trandem; Producer: Tammy Kimbler Weber Visual Effects: Griak and Company Director and Illustrator: Charlie Griak; Illustrator: Wendy Griak Music: BC Smith Music Composer: BC Smith Audio: Clatter & Din Production Manager: Leigh Eckert; Mixer: John Buroker
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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