“Silverlight” is a 90-second video that promotes Microsoft’s new cross platform browser platform with a series of vignettes that are shown in a live action/animation sequence.
A small Panasonic HVX900 camera was used in the live action shoot to generate close up skateboard shots. A combination of 2D and 3D elements were used in the animated segments. The video relied on a collaboration between Phoenix Editorial & Design, which oversaw the live action shoot, and Ember, the concept design studio in charge of the animation. Phoenix did green screening and rotoscoping and used Maya and Adobe After Effects to prepare footage that was sent to Ember, which created the CG environments where the characters live.
Credits
Production Company: Phoenix Editorial & Designs,Kerner Optical Director, Visual Effects Supervisor, Creative Director: Matt Silverman; Director of Photography: Marty Rosenberg; Skateboard Cinemaphotography: Aaron Owen; Executive Producer: Jonathan Hinman; Producer: Chris Bunney; Line Producer: Robin Kincade; Editor & Sound Designer: Bob Frisk; Smoke Artists: John Crossley, Treena Loria; MatchMoving: Iban Goiatxe; Rotoscoping: Matt O’Donnell, Aaron Owen, Jake Spirek, Iban Goiatxe, Lindsay London, Visual Effects: Ember Creative Director: Shane Zucker; Creative Director/Executive Producer, Jason Ett; Senior Producer: Chad Feedback; Art Director/Designer: Chris Saunders; Animator/Designer: James Hurlburt; Lead Animator: Steve Day; Animators: Morgan James, Jens Lindgren; Composite: Afshar Guvendik, Joel Ashman, Jill Dadducci; Storyboard Artist: Bryan Frank Audio: M Squared Productions Audio Engineer: Mark Pitchford
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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