“On My Way,” Microsoft’s new global branding campaign, has started with viral videos playing in four countries that document the way Microsoft helps young people develop their careers. The videos were created by McCann Worldgroup and produced by Chelsea.
In “Natalie,” a 90-second film, a young woman from the U.K. explains how the Microsoft Learning Center has helped her start a fashion business. The film was shot with a Panasonic VariCam in a live-action documentary style.
Credits
Agency: McCann Worldgroup Matthew Winks, executive producer; Rob Bagot, executive creative director; Dante Lombardi, crative director, copywriter; Frauke Tiemann, art director Production Company: Chelsea Chris Wilcha, director; Allison Amon, executive producer; Jonathan Gribetz, line producer; Helga Gruber, production manager; David Morrison, dp Editorial: Mad River Post | San Francisco Michael Elliott, Marco Perez, Jay Herda, editors; Janie Ford, executive producer; Kevin Southey, Chris Gamino, Adam Donnelly, Emily Speigelman, assistant editors Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: A52 Kirk Balden, Brandon Jolley, artists; Pete King, post producer Sound Design: Elias Arts David Gold, creative director; Ann Haugen, head of production Audio: Lime Studios Loren Silber, mixer; Lindsey Alvarez, assistant
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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