“On My Way,” Microsoft’s new global branding campaign, has started with viral videos playing in four countries that document the way Microsoft helps young people develop their careers. The videos were created by McCann Worldgroup and produced by Chelsea.
In “Natalie,” a 90-second film, a young woman from the U.K. explains how the Microsoft Learning Center has helped her start a fashion business. The film was shot with a Panasonic VariCam in a live-action documentary style.
Credits
Agency: McCann Worldgroup Matthew Winks, executive producer; Rob Bagot, executive creative director; Dante Lombardi, crative director, copywriter; Frauke Tiemann, art director Production Company: Chelsea Chris Wilcha, director; Allison Amon, executive producer; Jonathan Gribetz, line producer; Helga Gruber, production manager; David Morrison, dp Editorial: Mad River Post | San Francisco Michael Elliott, Marco Perez, Jay Herda, editors; Janie Ford, executive producer; Kevin Southey, Chris Gamino, Adam Donnelly, Emily Speigelman, assistant editors Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: A52 Kirk Balden, Brandon Jolley, artists; Pete King, post producer Sound Design: Elias Arts David Gold, creative director; Ann Haugen, head of production Audio: Lime Studios Loren Silber, mixer; Lindsey Alvarez, assistant
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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