A video ad to promote Microsoft’s www.hey-genious.com, a recruiting site, parodies computer graphics from the 1980s that are used in the futuristic film that takes place in 3045. A Microsoft researcher invites prospective employees to work on technological projects, including a mind house, that don’t really exist, but are shown with the graphics. The video, which combines live action with animation, was shot with a Sony HDR-FX1 camera, with the 3D computer images created with Softimage XSI. The animation was composited and post processed in After Effects.
Credits
Agency: Wexley School for Girls Ian Cohen, creative director; Ian Cohen, Cal McAlliseter, ecd; Ian Cohen, writer; Bryan Chackel, Kristen Curtis, art directors; Jamie Murry, account director Production Company: DIGITAL KITCHEN Mark Bashore, executive producer; Brad Abrahams, creative director; Cody Cobb, lead desinger, animator; Ben Grube, original concept and design; Jayne Vidheecharoen, animator; John Foreman, modeler; Dave Molloy, vhs machine operator; Carrine Fisher, producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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