An animated film that shows a fantasy encounter between two fighter plane warriors is being used to promote the Microsoft Zune digital music player.
Fulltank/Santa Monica, the design/animation studio, combined traditional hand drawn cel animation with 3D elements to create the 60 second video, which begins with a torpedo battle between the two fighter pilots and ends with a peaceful sequence in which the pilots fly off together, one riding on the other plane’s tail pipe, which promotes the Zune theme of friendship.
Agency: 72andSunny Creative Directors: Glenn Cole, John Boiler; Writer: Jason Norcross; Art Director: Bryan Rowles; Producer: Rebekah Mateu; Executive Producer: Sam Baerwald; Brand Manager: Jessice Lewis Audio: Lime Studios Sound Designer/Mixer: Rohan Young; Assistant Mixer: Joel Waters Animation: Fulltank Creative Director, Director: Chris Do; Executive Director: Ben Morris; Art Director, Character Developer: Ronald Kurniawan; Jr. Art Director: Jonathan Kim; Cell Animation Directors: Jason Brubaker, Taik Lee; Cell Animation, Special Effects: Noe Garcia; 3-D Modeling Animation: Ian Mankowski, Omar Gatica, Aaron Knapp; Design/Animation: Jonathan Kim, Aaron Knapp, Ryan Choi, Jennifer Lee
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read More