Maidenform’s “This Feels Right” campaign includes a video ad running at MySpace and a series of fashion and lifestyle sites created by The VIA Group, Portland, ME, and produced by Hatchling, Portsmouth, NH, that combines live action and animation to show a dog delivering a flower to a young woman wearing a Maidenform bra. The video was shot in Austin, TX, where the animated dog runs along city streets. The live action was shot with a Panasonic AJ-HDX 900 HD camera with animation done in Flash and completed in After Effects.
Credits
Agency: The VIA Group Greg Smith, chief creative officer; Ron Clayton, creative director; Steve LaChance, associate design director; Elli O’Connell, senior designer; Jon Roberts, senior art director; Jason McCurry, Bill Drew, copywriters Production Company: Hatchling J. Zachary Pike, director; Tristram Fowler, producer; Markus Constance, live action director; Eric Adkins, dp; Marc Dole, vfx supervisor/editor; Christopher Carrol, vfx compositor; Matt Ducharme, animator
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
