A YouTube viral video from Lavalife, the Canadian online adult dating site for singles, stars a Spanish speaking actor who can’t pronounce a certain word, leading to 25 very funny seconds. “He couldn’t say the word orgasm and we have 25 seconds of him trying to say it, so we used it as a viral video on YouTube,” said Martin Beauvais, creative director of Dig/Toronto, the agency on the video that was produced by OPC/Toronto.
Credits
Agency: Dig Martin Beauvais, Creative Director; Stephen Leps, Craig Ferguson, Melanie Hurst, Art Directors; Aaron Starkman, Laura Rogers, Copywriters; Jennifer Breton, Planner; Emily Robinson, Team Leader; Anna Tricinci, Agency Producer; Harland Weiss, Executive Producer Production Company: OPC Brian Lee Hughes, Director Editorial: The Juggernaut Aaron Dark, Editor Music: Mr. Tunes Elliott Fienberg, Music Director/Sound Designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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