Kraft Foods is promting the Tassimo hot beverage machine with a series of humorous webisodes from Ogilvy/New York and Jimco/bicoastal that focus on an inept employee who has a thing for Tassimo. In Bob’s Big Break, Bob rips the office coffee machine off the wall in an attempt to replace it with the Tassimo and gets in a fight with the owner of the machine, who appears on a service call. The webisode was shot with a Panasonic HVX100 digital camera.
Credits
Agency: Ogilvy & Mather Joseph Frydl, executive producer; Meg Siegel, producer; Lino Ribolla, creative director Production Company: Jimco Jim Biederman, director/producer/co-writer; John Plummer, co-writer/co-director; Sam Morales, dp; Paul Frank, editor
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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