Intel’s music video, directed by Christopher Guest (This is Spinal Tap) uses rock musicians to sing a song dedicated to IT managers who will use Intel’s new computer management products. A soft rock and hard rock musician sing separately and then together to communicate the IT message. The film, created by MRM Worldwide and shot by GO Film, is music comedy in the tradition of Guest’s great mocumentaries, which works as advertising because it’s directed at the target audience of IT managers.
Credits
Agency: MRM Worldwide Duncan Mitchell, Executive Creative Director; Andrew Payton, Senior Copywriter; Michael Jacobs, EVP Executive Creative Director Production Company: Go Film LA Christopher Guest, Director; Gary Rose, Executive Producer Editorial: Red Car NY Charlie Cusmano, Editor; Jen Hassenberg, Producer Music: The Treehouse CJ Vanson, Composer, Song Writer; Talent: Rob Giles, Hard Rock Lead Singer; Dan Finnerty, Soft Rock Lead Singer; Johnny Giosa, Hard Rock Drummer; Chris Yates, Hard Rock Bass Player; Tavis Bohlinger, Soft Rock Acoustic Guitarist
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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