This long form video, created by Ogilvy/New York and shot by Jeff Feuerzeig, the award-winning director of The Devil and Daniel Johnston, promotes IBM by telling the story of one of its clients, the New York Police Department, which operates a Real Time Crime Center based on IBM technology.
Feuerzeig shot the video with a 24p DV camera with a Mini 35 adapter, which allowed him to control the depth of field and make an authentic film with a video camera.
Agency: Ogilvy & Mather Chief Creative Officer: Chris Wall; Executive Creative Director: Susan Westre; Group Creative Directors: Jeff Curry, Aaron Griffiths; Copywriter: Ben Hughes; Art Director: Zack Holliday; Assistant Producer: Kristen Ettinger; Executive Producer: Lee Weiss Production Company: Maysles Shorts Director: Jeff Feuerzeig; Director of Photography: Matyas Erdely; Executive Producer: Bill Perna; Producer: Jason Goldman; Production Manager: Lucy diLorenzo Music: Ear To Ear Composer: Brian Banks
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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