A farmer had the pressing need to develop his own creative solution to run his farm more efficiently in a tough economy. To unify and simplify, he took all the qualities of his favorite animals and combined them into one, a “Cock-a-Doodle Moo” named Lucky. The new breed gives the farmer the best of all animals, which has proven to be a boon to productivity. He explains that Lucky lays perfect eggs, her wool is exported to the top designers in Milan and her milk is not only delicious but it’s safe for the lactose intolerant.
Credits
Agency: Ogilvy & Mather Greg Ketchum and Tom Godici, group creative directors; Adam Lau, creative director; Simon Foster, ACD, copywriter; Peter DiBartolo, art director; Lee Weiss, exectuive producer; Alicia Zuluaga, producer Production Company: Outsider USA Henry Littlechild, director Visual Effects: THE MILL, London West Sarokin, lead flame artist; Gavin Wellsman, flame artist; Greg Gilpatrick, assistant; Dan Roberts, producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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