Gigantic eyeballs chase the 2008 Honda Fit through a slightly surreal world in this 15-second animated spot. Concept artist Darren Gillford used references that director Andy Hall pulled to create a look for the surreal world. Working with those visual cues, additional a52 CGI artists built-out the environments, handling modeling, texturing, and lighting in Maya, using Mental Ray for rendering, and Adobe Photoshop for additional 2D imaging.
Credits
Agency: RPA Santa Monica, Calif., Joe Baratelli, David Smith, creative directors; Curt Johnson, ACD/art director; Todd Carey,ACD/copywriter; Gary Paticoff, executive producer;Nick Rogoff, producer Production Company: A52 Andrew Hall, director/VFX supervisor; Mark Tobin, executive producers; Sarah Haynes, producer; Darren Gillford, concept artist; Kirk Balden, Pat Murphy, flame artists; James Pastorius, shake artists; Dan Gutierrez, previz artist; Max Ulichney, Kirk Shintani, Eli Guerron, Paulo de Almada, Adam Newman, Dan Gutierrez, CGI artists Music: Elias Arts Sound Design: 740 Sound Design
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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