Gigantic eyeballs chase the 2008 Honda Fit through a slightly surreal world in this 15-second animated spot. Concept artist Darren Gillford used references that director Andy Hall pulled to create a look for the surreal world. Working with those visual cues, additional a52 CGI artists built-out the environments, handling modeling, texturing, and lighting in Maya, using Mental Ray for rendering, and Adobe Photoshop for additional 2D imaging.
Credits
Agency: RPA Santa Monica, Calif., Joe Baratelli, David Smith, creative directors; Curt Johnson, ACD/art director; Todd Carey,ACD/copywriter; Gary Paticoff, executive producer;Nick Rogoff, producer Production Company: A52 Andrew Hall, director/VFX supervisor; Mark Tobin, executive producers; Sarah Haynes, producer; Darren Gillford, concept artist; Kirk Balden, Pat Murphy, flame artists; James Pastorius, shake artists; Dan Gutierrez, previz artist; Max Ulichney, Kirk Shintani, Eli Guerron, Paulo de Almada, Adam Newman, Dan Gutierrez, CGI artists Music: Elias Arts Sound Design: 740 Sound Design
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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