Honda’s “Element and Friends” campaign, created by RPA and produced by WILDBRAIN, has included a variety of animated spots devoted to animals and now it has a dog. After winning an award as DogCar of the Year from DogCars.com, RPA decided to make the spot, which differs from others in the series because the dog enters the car and comments on some of its features. The animation was created with Photoshop and After Effects.
Credits
Agency: RPA Santa Monica, Calif.,
Chuck Blackwell, associate creative director; Mindy Kang, art director; Michael Zuckerman, copywriter; Phung Vo, agency producer; Sam Hubbell, interactive art director; Dan Roberts, interactive copywriter
Production Company: WILDBRAIN Gordon Clark, director; Andrea Mansour, executive producer; Amy Capen, senior producer; Erika Kopman, technical director, animator; Nathan Stephens, art director, animator; Mike Tuomey, editor
Editorial: The Reel Thing Sally Banta, editor Sound Design: Margarita Mix Nathan Dubin, sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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