Www.herestobeer.com, a site that romances the product and the art of brewing, features a series of videos of historical figures users could have a beer with, including Genghis Khan. The video was a live action shot of the actor conversing, with the back drop done with After Effects. The color and lighting were inspired by historical paintings from the period.
Agency: DDB/Chicago Creative Director: Don Pogany; Art Director: Kraig Krueger; Copywriter: Tim Nichols; Senior Producer: Jeff Drooger; Associate Producers: Sloane Schroeder, Jenny Boyle; Account Director: Marty Kohr; Account Supervisor: Leslie Evans; Account Manager: Ryan Barrer Production Company: Brand New School/Santa Monica, Calif. Director: Jens Gehlhaar; Directors of photography: Gustavo Oliva, Pat Notaro; Wardrobe designer: Jennifer Johnson; Make up artist: Damon Van Osdel; Production designers: Alex Fowler, Jason Schuster; Artists: Trix Taylor, Peter Murphy, Cameron Walser, Josh Bolin, Ryan Yoshimoto; Live action producers: Sara Seiferheld, David Wolfson Editorial: Brand New School/Santa Monica, Calif. Editor: Rob Auten; Post producers: Sara Seiferheld, Darren Jaffe
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
