Www.herestobeer.com, a site that romances the product and the art of brewing, features a series of videos of historical figures users could have a beer with, including Genghis Khan. The video was a live action shot of the actor conversing, with the back drop done with After Effects. The color and lighting were inspired by historical paintings from the period.
Agency: DDB/Chicago Creative Director: Don Pogany; Art Director: Kraig Krueger; Copywriter: Tim Nichols; Senior Producer: Jeff Drooger; Associate Producers: Sloane Schroeder, Jenny Boyle; Account Director: Marty Kohr; Account Supervisor: Leslie Evans; Account Manager: Ryan Barrer Production Company: Brand New School/Santa Monica, Calif. Director: Jens Gehlhaar; Directors of photography: Gustavo Oliva, Pat Notaro; Wardrobe designer: Jennifer Johnson; Make up artist: Damon Van Osdel; Production designers: Alex Fowler, Jason Schuster; Artists: Trix Taylor, Peter Murphy, Cameron Walser, Josh Bolin, Ryan Yoshimoto; Live action producers: Sara Seiferheld, David Wolfson Editorial: Brand New School/Santa Monica, Calif. Editor: Rob Auten; Post producers: Sara Seiferheld, Darren Jaffe
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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