To promote a Justin Timberlake concert that will air on HBO on September 3, an animated video ad showing an exploding disco ball with Timberlake’s image is being shown online.
and a slight glow to the type was applied to create the shimmering spot.
Credits
Agency: HBO Creative Director: Chris Stifel; Producer: Daniel Zibulsky Production Company: Shilo Director: Shilo; Executive Producer: Tracy Chandler; Creative Directors: Andre Stringer, Jose Gomez; Designer: Michael Daramanin Editorial: Shilo Editor: Nathan Caswell; Producer: Lindsay Bodanza Postproduction: Smoke&Mirrors/NY Head of Production: Cary Flaum; CG Artists: Steve Parrish, Serkan Ertekin; Sr. Flame Artist: Nick Tanner Sound Design: Crispin Thump Tech Toolbox
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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