A movie trailer starring Philadelphia Eagles quarterback Donovan McNabb and Stanley Harrison, “some weird old guy,” is being used to promote Glaceau vitaminwater. The trailer is character driven but also includes production techniques, including shots of floodlights with lots of smoke to give the trailer an ethereal look, like a Hollywood movie.
Credits
Agency: Stick & Move Steve O’Connell, executive creative director; Robert Burt, writer; Eric Haag, Ari Garber, art directors; John Hilmer, agency producer Production Company: Phasmatrope Studios Guy Quinlan, director; Lon Isen, executive producer Postproduction: Shooters Post &Transfer Dave Obersoester, editor; John-Michael Trojan, producer; Tim Bowman, Kevin Fanning, graphics; Michael Wardner, conforming editor; Janet Falcon, telecine; Mike Taylor, audio
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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