A 45 second spot for Glaceau Vitaminwater shows a badminton game between two Asian superstars, giants of the game, and an American football and baseball player, giants. Digital betacams were used to cover the sporting event, with a couple of cameras used to shoot both sides of the court seamlessly with continuous action.
Credits
Agency: Berlin Cameron United CEO/ECD: Ewen Cameron; President: Bill Grogan; Head of Production: Dane Johnson; CD: Griffin Creech; ACD: Harry Bernstein; AD: Adam Groves; Producer: Anna Beth Weber Production Company: Anonymous Content Director: Justin Reardon; Head of Commercials: Dave Morrison; Executive Producer: Jeff Baron; Head of Production: Sue Ellen Clair; Line Producer: Pete Vitale Editorial: Cosmo Street Editors: Tom Scherma, Tessa Davis Postproduction: Framestore CFC/NY Producer: James Razzall
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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