Garmin, a first time Super Bowl advertiser, augmented its :30 with this long form video that features heavy metal music from Steve Grimmett, Grim Reaper’s lead vocalist, and an action packed fight between Garmin Man, the iron clad reincarnation of a frustrated driver and Maposaurus, a gigantic map creature formed when the driver’s map flies out his window.
Credits
Production Company: Smith and Sons Fillms (London) Director: Ulf Johansson; Executive Producer: Philippa Smith; Production Managers: Jane Linfoot, Nicola Sims; Production Designer: Robin Brown Editorial: hutchco technologies Postproduction: Pixel Farm
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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