The nine-and-a-half minute Key To Reserva has hints of The Man Who Knew Too Much, North by Northwest, Rear Window and The Birds. It is set in Carnegie Hall and features the sinister orchestral score of North by Northwest. At the outset, we see Scorsese discussing an apparently unfinished Hitchcock project, which he proposes to film himself. After some Hitchcockian opening credits it cuts to a young man as he attempts to locate the key that will open a box containing a bottle of cava. Having secured the key, fought off a baddie, opened the bottle and won over a beautiful woman, the web ad cuts back to Scorsese talking about what Hitchcock would have made of it all.
Credits
Agency: JWT M๏ฟฝnica Martorell, Jos๏ฟฝ Antonio Gonz๏ฟฝlez-Cuevas, Alex Mart๏ฟฝnez, Rory Lambert, Carles Puig, Jordi Iglesias, Victoria Ga๏ฟฝdo, Benet Solans and Diana Belmonte, agency team
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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