“End-to-End,” a video ad for Foot Locker and Adidas, uses time-lapse photography to speed up the action so the detailed renderings of graffiti artist Rime, which lasted almost two hours in real time, can be shown in a minute.
A Canon 5 hi resolution digital camera that captured one frame every one second and a Panasonic HVX200 digital camera were used to shoot the video, with the time compression done in post production, where it was reprocessed at different speeds to make it more interesting.
Credits
Production Company: AKA Advertising,Guerilla FX Creative Director: Doug Spitzer; Associate Creative Director: Jesse Scaturro; Senior Producer: Chris Thielo; Producer: Carly Chappell,Director: Thor Raxlen; Director of Photography: Joplin Wu; Executive Producer: Doug Robbins; Senior Producer: Alex Aab; Production Manager: Jeff Weatherby; Still Operator: Cima Bue; Editor/Compositor: Jeff Um; Post Supervisor: Jody Peters
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment