Two gamers approach superstar football player Ronaldhino at a birthday party in a samba hall while he is barbecuing. They challenge him to replicate one of the goals his virtual conterpart made in EA SPORTS’ FIFA 08. One of three online video ads, directed by Sven Super via Wieden + Kennedy Amsterdam.
Credits
Agency: Wieden+Kennedy, Amsterdam Joakim Borgstrom, Eric Quennoy, creative directors; Mike Farr, copywriter; Craig Melchiano, art director; Laurence Horner, strategic planner;Hazelle Griffin, Jesse Long, Nick Howe, Kate Parsley, account team; Olivier Klonhammer,
producer;Shannon Preece, post producer;Al Moseley & John Norman, executive creative directors;Tom Dunlap, agency executive producer;Rob Zuurbier, project manager Production Company: Christel Palace, Amsterdam Sven Super, director; Christel Hofstee, executive producer; Francine Van Der Lee, producer; Adam Marshall, editor Postproduction: WRKS, Amsterdam,THE MILL, London Ton Habraken,Adam Scott, telecine Sound Design: Wave, London Aaron Reynolds, sound designer; Tracey Gascoyne, producer Audio: Wave, London,Wave, London Aaron Reynolds; Johnnie Burn, executive producer,Aaron Reynolds; Johnnie Burn, executive producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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