An in-banner video ad for Dr Pepper created by VML and produced by Vedros and Associates features hot spots that can be clicked to show additional video. The video, shot with a Red One camera, is “ultra high def,” showing theatrical quality footage. The 30 second video shows a can of Dr Pepper being poured into an iced glass with the hot spots showing close up images of the soda fizzing and running down the can.
Credits
Agency: VML Tony Snethen, creative director; Chad Green, senior art director; Joel Henning, copywriter Production Company: Vedros and Associates Nicholas Evan Vedros, director; Nick Vedros, dp; Michael Stine, camera operator
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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