Comcast’s Urban Legend is a spooky video promoting Ziddio.com and FEARnet, a website and on demand channel for horror content. An organ dealer’s eery legend becomes too graphic when a dead body is seen in the background as the dealer puts bloody organs into plastic bags on his desk. The film was shot on 24p video and reshot from a TV monitor to give it a gritty, low tech quality.
Credits
Agency: Goodby, Silverstein & Partners Agency producer: Mary Jane Otto; Creative Directors: Paul Foulke, Tyler Hampton; Art Director: Devin Sharkey; Copywriter: Nat Lawlor; Editor: Katz Production Company: Tool of North America Director: Geordie Stephens; DP: Lukas Ettlin; Executive Producers: Jennifer Siegel, Brian Latt; Line Producer: Pablo Richards; Production Designer: Jennifer Mann Editorial: Cosmo Street Editor: Katz; Editorial Producer: Helena Lee Sound Design: POP Sound Audio Mixer/Sound Designer: Tim West Animation: Stan Winston Studio
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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