To support its What’s the Deal TV campaign, Comcast is running this three minute webisode that’s part music video, part comedy with two Canadian actors singing a karaoke version of Air Supply’s “Out of Love” with a discordant stock footage sequence that mocks their vocal efforts.
Credits
Agency: Goodby, Silverstein & Partners Creative Director: Jamie Barrett; Group Creative Director: Mark Wenneker; Art Director: Nick Spahr; Copywriter: Chris Bereford-Hill; Executive Broadcast Producer: Elizabeth O’Toole; Senior Broadcast Producer: Tanya LeSieur; Account Directors: Chad Bettor/Brian McPhearson Production Company: Anonymous Content Director: Justin Reardon; DP: Ross Richardson; Producer: Doug Meyer; Executive Producer: Jeff Baron Editorial: Cosmo Street Editor: Katz
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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