In “See How You Play,” a video for Champion, a variety of offbeat sports are shown, from hackeysack and pogostick to hula hoop and parkour. Agency The Kaplan Theater Group worked with director Paul Iannacchino of Creative Bubble, New York. The video was shot with a mini DV camera during a one day shoot in New York, with scenes shot at a beach and a city park.
Credits
Agency: The Kaplan Thaler Group Lisa Bifulco, head of production; Hadleigh Arnst, producer; Rob Lee, creative director; Lisa Chun, art director Production Company: Creative Bubble Paul Iannacchino, Jr., director; David Cohen, executive producer; Sam Levy, DP; Mike Downey, producer – live action; Khamsouk Kham, producer Postproduction: Creative Bubble Chris Reinhart, editor; Mike Barrett, sound; Kevin Quinlan, Flame artist
Video Tags:Publicis Kaplan Thaler
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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