As part of its cyclical campaign that is renewed every January, Careerbuilder.com is playing two animated viral videos created and produced by Wieden + Kennedy, including “Assessing Your Workplace Worth,” which asks viewers to consider how their last birthday was celebrated at work to gauge their job status. The humorous video was built in Flash and After Effects, using computer illustrations and a PowerPoint presentation to mock the corporate lifestyle.
Agency: Wieden + Kennedy, Inc. Mark Fitzloff, Monica Taylor, creative directors; Andrew Dickson, Michael Illick, copywriters; Brad Trost, art director; Marcelino Alvarez, Kris Hanson, executive interactive producers; Dominic Orlando, Christian Laniosz, interactive designers; Brianne Calandra, interactive content producer; Kelly Merrill, audio production; Jared Evans, Dan Portrait, designers
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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