A music video starring White Gold who plays a milk guitar is the cornerstone of the new campaign from the California Milk Processor Board. Created by Goodby Silverstein and Partners and produced by MJZ, the video tells the story of White Gold who was down and out until an angel appeared from the heavens and gave him the guitar, prompting him to devote his life to playing music that tells milk’s healthy story.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director; Paul Charney, associate creative director/copywriter; Bryan Houlette, associate creative director, art director; Andrew Bancroft, copywriter/lyricist; Ashley Sferro, producer; Martha Jurzynski, account director; Ashley Weber, account manager; Chris Vennemeyer, assistant account manager Production Company: MJZ Tom Kuntz, director; Bryan Newman, DP; Scott Kaplan, line producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment