To support the launch of Trident Soft and Trident Splash in the UK, AKQA/London and Bikini Films/London created Trident Factory, a 4:50 film that tells the story of the brand in an amusing way, a light hearted mockumentary that studies the mastication process and the roots of pleasure. The film uses animation to show the “mastication lobe” and laboratory scenes to show how the two gums are made. The film was shot with a Panasonic VariCam at 24p HD for a filmic look.
Credits
Agency: AKQA/London Creative Director: Dan Bonner; Associate Creative Director: Colin Byrne; Copywriters: Colin Byrne, Per Nielsen, Matt Longstaff; Art Directors: Dan Wright, Kevin Russell; Tech and Flash Production: Greg Mullen, Alex Willis, Emile Swain Production Company: Bikini Films Producer: Andy Leahy; Director: Jonty Toosey
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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