A seven-and-a-half minute film centering on a BK Whopper hoax documents the story with reactions and behind the scenes footage.
Credits
Agency: Crispin Porter + Bogusky Rob Reilly, Bill Wright, VP/creative directors; Jeff Benjamin, interactive creative director; Ryan Kutscher, associate creative director/copywriter; Paul Caiozzo, sr. art director; Andy Minisman; Dan Treichel; Julia Hoffman, art directors;
Omid Farhang; Nathan Dills, copywriters;David Rolfe, VP director of integrated production; Chris Kyriakos, executive integrated producer; Winston Binch, executive integrated producer (interactive); Harshal C. Sisodia, integrated senior producer (interactive); Thomas Rodgers, sr. interactive designer Production Company: Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Lisa Rich,executive producers; Allison Kunzman, Laura Thoel, heads of production;Drew Santarsiero, producer; Learan Kahanov, DP Editorial: Rock Paper Scissors Adam Pertofsky, Chan Hatcher, Matt Murphy, Wyatt Jones, editors; Dan Aronin, Gabriel Britz, Neil Meiklejohn, assistant editors; Crissy DeSimone, executive producer; Tricia San
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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