A long form video from renowned director Tony Goldwyn for Bluefly.com is a short film that depicts a sexual encounter of a young couple, showing the product at the end in a product placement sequence. Goldwyn used a Panaflex Millenium XL camera, shot lots of detail and kept the camera in motion to record the romantic scene and other action in three locations — an office, a sushi bar and a loft apartment.
Credits
Agency: McCaffery Gottlieb Lane, New York Creative Director: Bill Lane; Art Director: Sven Mohr; Executive Producer: Gary Bass; Producer: Sherry Lubbers Production Company: Independent Media, Santa Monica Director: Tony Goldwyn; DP: Janusz Kaminski; Executive Producer: Susanne Preissler; Producer: Adam Cramer; Line Producer: Lindsay Skutch Editorial: Outside Editorial Editor: Scott Gaillard; Executive Producer: Sila Soyer; Assistant Editor: Michael Sullivan; Online Editor: Steve Mottershead Music: Sacred Noise Executive Producer: Jason Menkes; Composer: Ravi Krishnaswami Audio: Berwyn Editorial,Berwyn Editorial Mixer: Eric Thompson,Sound Designers: Eric Thompson, Brett Fuchs
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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