An animated musical video for Barely There, a maker of intimate apparel, examines the unwieldy shape of women’s breasts that can occur when they wear the wrong bras. The illustrations of Vanessa Morris, a London-based illustrator, were designed in Adobe Photoshop and the images were put into Maya, where two dimensional puppets were made, which were composited in After Effects to create the film.
Credits
Agency: The Martin Agency Art Director: Amy Elkin; Copywriter: Anne Marie Hite; Agency Producer: Holly Flaisher; Assistant Producer: Rebecca Gricus Production Company: Loose Moose Director: Ange Palethorpe; Head Designer: Vanessa Morris; Assistant Designers: Ange Palethorpe, Peter Williamson; CG Animators: John Shearlock, Dave Loh; Executive Producer: Glenn Holberton; Prodcuer: Emma Burch; Production Assistant: Lucy Braithwaite; After Effects: Peter Menich Postproduction: Edgeworx Post Production: Bruce Hancock Music: HUM Audio: Hum
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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