Means was able to capture the right look and feel of humorously sexy in this trailer for Axe, using slow motion sequences of beautiful women eating ribs, shooting hot dog arrows, and body painting, followed by the Axe-laden group showers to clean things up. The faux trailer has the look of a late 60’s European art house film, where David Spade creatively muses on what dirty really is.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, executive creative director; Paul Bichler, creative director;
Adam Reeves, Josh Rubin, copywriters; Andy Tider, art director; Bruce Wellington, head of TV; Melissa Bemis, Dominic Ferro, producers Production Company: Mekanism,The Mill New York Tommy Means, CD/Director; Richard Henkels, DP; Dave Bernstein, producer; Jeremy Reed, production designer; Keith Wager, wardrobe designer ,Fergus McCall, telecine artist Editorial: MacKenzie Cutler Erik Laroi, editor; Melissa Miller, executive producer Postproduction: Schmigital Jimmy Hayhow, Flame artist Audio: MacKenzie Cutler Mark Healy, audio engineer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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