Monta Ellis’ raw talent and unpretentious attitude is captured in 13 new documentary style ads. In “72 Point Game,” directed by Michael Kuhn, of Greenpoint Pictures, Brooklyn, Ellis’ friends and relatives relive his legendary 72-point game in high school.
Credits
Agency: 72andSunny Glenn Cole, creative director; Jeff Beberman, art director/copywriter; Sam Baerwald, executive producer; Elisa Orbsurn, producer; Brad Bigelow, brand manager Editorial: Mad River Post | Santa Monica Victor Brown, editor; Gary Ward, executive producer; Tim Kirkpatrick, producer Visual Effects: SWAY Studio Ben Looram, artist Audio: POP Sound Zac Fisher, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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