To promote a new version of AMP Energy that’s like a morning after drink, BBDO New York created a viral video that shows young people singing about their dazed conditions after waking up disheveled, declaring their shamelessness after they get cans of AMP Energy. The video, produced by Biscuit Filmworks, was shot in the New York City’s West Village and features a group of non-professional singers whose voices sound natural. It was shot on film with an Arri SR3 16mm camera.
Credits
Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Gianfranco Arena, Peter Kain, creative directors; Alex Shulhafer, art director; Alexis Bello, copywriter; Loren Parkins, Amy Wertheimer, executive producers Production Company: Biscuit Filmworks Tim Godsall, director; Bryan Newman, dp Editorial: Nomad Editorial Company John Murray, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Mass Market, Los Angeles Tom Jucarone, Stefan Sonnenfield, fx, sfx Music: Frisbie, NYC
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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