“Intro” and five other viral videos show Bergwood’s efforts to become a star kicker. The films capture Bergwood doing everything from toe exercises and ballet to simulating game day wind conditions in pursuit of his dream. Director Jim Tozzi shot the films on HD with a Panasonic P2 camera.
Credits
Agency: Leo Burnett Charley Wickman, exec VP/creative director; Vincent Geraghty, producer; Tony Pawela, writer; Dave Deroma, art director Production Company: T.H.E.M., New York Jim Tozzi, director; Fortunato Procopio, DP; Tony Harding, EP; Gary Kout, producer; Bekka Melino,production design Editorial: T.H.E.M., New York Tony Harding, editorial EP; Sean Casey, editor; Sean Casey, colorist; Marc Thomas, graphics/After Effects Music: Jed’s Stock Music Michael Justeson, producer Audio: Creative Audio Post, New York Jacques Boulanger, sound designer, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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