A :60 PSA produced by HBO in conjunction with the NBA, the Global Business Coalition on HIV/AIDS and the Kaiser Family Foundation teams two Hollywood stars with six NBA players to communicate the message about the importance of AIDS testing.
Jamie Foxx and Queen Latifah communicating the message about AIDS testing with the players in action on the court. An original hip hop song featuring Doug E. Fresh provides the soundtrack.
The spot was shot with a wide frame Super 16 mm camera.
Credits
Production Company: HBO Director – Chris Spencer
Director of Photography – Joe A.
Executive Producer – Elaine Brown
Producer – Rick DiLoreto
Line Producer – Jeff Switzer
Director of Production – Alice Glinert Music: Rhythm Caf๏ฟฝ, Inc., The Jim Olen, Executive Producer; Stevie Butler, Composer/Producer; Lead Vocalist, Hip Hop Artist Doug E. Fresh
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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