“Rock the Pitch,” a :30 video playing at www.adidas.com/MLS, supports the campaign that encourages users to create their own videos using original songs associated with the MLS teams that were created for the campaign.
The spot features colorful soccer highlights provided by MLS interspersed with moton graphics added with After Effects, which are calls to action that promote the songs and encourage viewers to create their own team videos.
Credits
Agency: EVB Jason Zada, Executive Creative Director; Lauren Harwell, Assistant Creative Director & Art Director; Jaime Robinson, Assistant Creative Director & Copywriter; Julie Hart, Producer; Kenneth Robin, Designer; Ray Dolber, Technical Lead; Shawn Myers and Alissa Mach, Motion Designers; Adrian Rapp, Editor Music: Rock River Music Jeff Daniel, President/CEO; David Hargis, Vice President of A&R/Marketing; David Wurzburg and Cez Goncalves, A&R Managers
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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