Smoke & Mirrors, New York made skateboarder Tony Hawk and his colleagues into birds on a wire in a viral video for Tony Hawk’s Proving Ground videogame created by Arnold and directed by Martin Granger of Moxie Pictures. The banter among the skateboarders brings an element of charm to this promotion for the game.
Credits
Agency: arnold | Boston Roger Baldacci, CD; Meg Siegal, art director; Pete Harvey, copywriter; Billy Near, producer
Production Company: Moxie Pictures Martin Granger, director; Karol Marrs, EP Editorial: Bug Editorial Andre Betz, editor; Joy Copeland, producer Postproduction: The Mill, New York Fergus McCall, colorist Visual Effects: Smoke & Mirrors/NY Sean Broughton, CD; Nick Tanner, lead VFX artist; Cary Flaum, head of production; Barbara Kontarovich, VFX producer
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
Read MoreMySHOOT Profiles
Add A Comment